Lifestyle Wake stands out as more than just a boat dealership; it's a hub for water sports enthusiasts, offering top-of-the-line wake boats, expert advice, a superior service center, and a community-driven approach to elevate the water recreation experience in the heart of the Pacific Northwest. Not to mention a loaded Pro Shop packed with the newest wakeboards, surfs, skis, vests, accessories, or anything else you might need for a day on the water. Lifestyle Wake has been at the forefront of cultivating a high-end towboat culture in the region since 2017. As the area’s sole certified dealership for Nautique, Centurion, Supreme, and Mastercraft , they have paved the way for enthusiasts seeking top-tier towboats throughout Central Oregon and beyond. 

Since 2019, Pacific Storm has played a key role in transforming what began as a boat dealership into a fully established brand. We installed creative guidelines, developing colorways, typography, templates, apparel design and other visual elements that complement the Central Oregon landscape and seasonal structure. We developed and manage digital ad campaigns, social media, sales campaigns, and an extensive summer event schedule. We strategized, designed, and continue to execute targeted email marketing campaigns, driving customer engagement and promoting product awareness. Through the development and management of Lifestyle Wake’s e-commerce platform, we’ve managed to log sales of towboat gear and accessories in all 50 states and 5 continents, seeing a 265% increase in sales from 2023 to 2024 alone. Also in 2024, Lifestyle Wake achieved its most successful year yet, marking its highest sales to date and celebrating the opening of a second location in Camas, Washington.