Death to boring content.

Content….what is it? It’s everything your audiences digests. Pictures and videos are obvious, but also event posters, cans, sweatshirts, ads, stickers, coasters, facemasks(V topical). Everything your brewery produces is curating your brand to the public. Having items that people want to wear, drink, attend is critical to reaching key demographics. Our industry strives on what is unique and cool, those are just facts.

One aspect that we see in the industry is the is misunderstanding of quantity vs quality. Our firm belief is that the items you share shouldn’t be forced out. That’s an agenda potential followers can smell a mile away. Now, we are not saying that quantity isn’t important, it’s just more critical to have compelling content that consumers find eye-catching. That often means high quality and often thought-provoking visuals. DEATH TO BORING CONTENT.

Consumers find more value in finding quality on their own time. If there is one thing to remember about the buying process of someone online, it’s that. Content marketing adheres to an inbound model. If what you share isn’t up to snuff, the target audience isn’t going to be an audience anymore. If you reading this and have the slightest hint that you are sharing half-assed visuals, it’s time to rethink why. Online audiences aren’t going anywhere anytime soon so why stay static when everything around you is changing?

Having a consistent presence that uses your voice and tone can captivate on a level that is created by a professional puts your brewery in a new realm. Our goal at Hop On Marketing is to curate your brewery’s image to make your visual billboard buzzworthy(See below).